Welcome to “Excuse Me” Marketing

While taking a stroll along the beach, moist clouds start forming. A breeze gathers around you. As the rain gently enters your moment, a song and dance in the heart breaks free. Normally, our day-to-day does not exactly go like that for us. More like, that is not the vibe we associate with "interruption." But what if, instead, interruption was more like that?

Why The Signing Butler Painting Sold for just under $1 Million in 2004

A Lovely and Kind Sense of Suggestion
Its Tribute to Being a Living Riddle
Happiness and Intimacy as Expression Captured

What we don't see is in this recreation of the art piece above is the gramophone playing on a nearby stool-- implying the butler is signing them a song. But we do notice his song, anyway, don't we?

Taking a Deep Dive into The Facebook Lead Ads Boutique

What We Cover

Why Facebook Ads Should Be Considered
What is the Advantage to Facebook Lead Ads & How to Approach Them with Success
Why An Art Form Approach to Lead Ads is Important & What That Is
How Ad Attraction Works
What Captivates
Themes of Credibility & How it Creatively Applies
The DNA of Customer Call Out
Best Forms of Story
How a Lead Magnet is an Awesome Thing
Animating Your Call to Action

The Lovely Side of Disruption

When we search for goods on Google, we want to see ads. We come to them. Or we want them brought to us. While hanging out with friends and family, we're not exactly hot for a stranger interrupting the mood with a pitch. But if a couple came dancing toward us with their little entourage, we might be at least curious as to what the...? And if their little disruption put in our hands a new energy drink, let's say, called "Dance." It would more likely strike curiosity beyond inconvenience for us. Am I right?

Beyond interruption, disruption can be a good thing. A great thing, even. Maybe even a charming or romantic moment. Borrowing concepts from disruption like marketing can help interpret what interruption might mean to another. Disruptive marketing uses innovative thinking. Experimenting beyond status quo. Disruption marketing is not just our heritage, but our very modern expression of being. In 1440 printed advertisements were enjoyed for their novelty. In 1987 cell phones brought new unique advertising experiences. And in 2020 975% of America own a cell phone. We are disruption personified! It's in our blood, and a rather sentimental part of who we are. And how we relate, and live. Tapping into that, excuses our way into the audience heart, one interruptive dance at a time. This Ads Boutique is the social science and art of how to have that dance. And lead that social dance others would like to have too.

Quick Reference Highlights in Navigating the Facebook Lead Ads Boutique

Right Sizing Perspective, Teasers & Takeaways

Right Sizing Perspective highlights a good framework as to why surrounding data can matter OR a helpful hint Teaser highlights why the following details you are about to read matter most Takeaway highlights a summary-specifics in concentrate

Right Sizing Perspective:

As you might have found this little introduction hopefully inviting, warm, and easy on the eyes, it is also desired that the simplicity in overview here also serves as our Ads Boutique porch and entrance way. And that the right size, at the moment, perspective here be solely upon the compliment interruption can be. As a, perspective, that is.

Takeaway:

Overall, the most important approach toward interruption marketing is being aware of and sensitive to the making of our moves to be those moves our audience would want to make with us. Understanding how we can be in their picture, in a momentary slice of their life. Those will be the moves to have. The moves to make. Priming ad-venture for the audience is the dance to have. And the ways to best be an interruption. Taken, instead, as that dance to have.

Coming Attraction Teaser:

In addition to what has been highlighted in this welcome to interruption marketing page, there are more aspects and features and ingredients that are consideration worthy as it relates to interruption and disruptive marketing technique and finesse. Those will be helpful to note, but belong a bit better with how marketing attraction works.
Therefore, we have included that family of values with our Attraction Section. But as a best use of teaser here, we would recommend following along our ads recipe book in the order we have laid it out for you. But of course, you're welcome to take a peek