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The Facebook Advantage

Our Value Share to You Think "Horse Power"

Facebook is the American bult social media world mega-champion. Boasting 3.7 billion monthly users. It dominates the digital landscape. And holds title of the most favored social platform worldwide. 37% of the global population use Facebook (FB), and 60% of the social media world use Facebook. That level of common usage brings with it a social platform with unprecedented super charged horse power to run ads on.

  • 1.6 Billion People Log Onto FB Daily.
  • FB Considered to be the 3rd Most Valuable Media Brand in the World Today.
  • United States is the 2nd Largest FB Audience Worldwide, at an Estimated 250 Million Uses.

Business Marketing Horsepower

Facebook has huge access to massive live marketplace data on active prospects that are open and often eager to engage with your business. Facebook is the town-square marketing empire of the world access-ready for taking your business to the next level. 200 million plus businesses use Facebook to promote their business in some way. 3 million businesses use the Facebook (FB) advertising platform, and for good reason:

  • 70% of Social Media Using Businesses Report FB & Instagram as Most Profitable Social Media Paid Channel
  • 74% of US Advertisers Use FB Pixel (Reducing Lead Cost By 11% & Increasing Leads By 18%)
  • FB Made $113 Billion from Ads in 2022
  • FB is Effectively Used at All Marketing Stages from Awareness to Conversion
  • Many Small Businesses Use FB to Maintain Flow of New Customers
  • Unequalled Engagement Opportunity
  • Your Competitors are Using FB

Advanced Targeting Horsepower

Facebook is known for its robust targeting capabilities. You can define target audiences demographically or by interests and behaviors. This massive engagement-ready mega platform with precision market targeting also offers audience customization:

  • Create Custom Lookalike Audiences from Lists and/or Prior Campaign Performance
  • Reach Your Ideal Customer Effectively / Maximize Campaign Impact
  • Full Age Range Population Exposure
  • Based on 2024 Stats: US Youth Stats - 24% of Users = 25 to 34 Years of Age / 18% Users = 18 to 24 Years of Age

Maximize FB Horsepower with High Performing Ad Elements:

Facebook offers a seasoned and ever ripening marketplace primed for engagement. And is the reason so many businesses have a Facebook icon link on their website. Accessing this stream of potential-ready business engaging right outside your marketing front door does have its challenges. But there are marketing recipes that help take the edge off, and tend to improve naturally with experience. So, we’ve put together some straight forward approaches to inform you of high performing ad elements (or ingredients) that tend to work the best. The following elements provide favorable FB Lead Ad opportunity to make most excellent use of so great a horsepower engine.

  • Find A Richly Populated Town Square of Engagement Ready People
  • Find a Fine-Tuned Robustly Horse Powered Marketing Engine

How to Get This Horsepower Noticing Your Ad:

The following is a list (a cheat sheet version) of high performing ad elements/ingredients to included in your FB Lead Ads. This is just a brief overview of solid approaches to Lead Ads that work well and perform successfully time and time again. We have listed them in helpful sequence in how to think through and apply them to your FB ads approach. For a more comprehensive deep-dive into these elements, please feel free to browse through our Ads Boutique. For now, here are the elements:

  • Create Ads that Give Great Value
  • Provide "Value First" Interesting Details of Biz and/or Info for Highly Targeted Prospects
  • Lay Out Enhanced & Optimized Opportunity for That Audience
  • Targeted Ads Only Show to Your Ideal Audience / People Most Likely to Consider
  • Design Ads That Resonate Most with Your Target / Core Audience
  • Interrupt Using Unique & Authentic or Creative Photos/Videos
  • Use A Photo with Ad Copy or Video That Gets the First Line of Ad Copy Read
  • Captivate Audience with First Line of Your Primary Core Body of Ad Text
  • Appeal to Prospects Pain Points, Emotions, and Desires That Move Them to Take Action
  • Make Value Offer That Drives Prospects Even More to Take Action
  • Use Content Marketing that Effectively Motivates a Call to Action
  • Get Prospect's Email and Phone Number in Exchange for A Reason or Discount
  • Get Prospects Info in Real-Time Delivery

Coming Attraction Teaser: We hope some of these initial details regarding the incredible marketing power Facebook can provide, and our introduction to high performing ad elements that best engage successfully with this powerful platform, have been of help or possibly even intriguing. If the former, great. We hope to see you around. If the latter, we highly suggestion the next section, An Art Form.

Without considering the Art From section, these ad elements can work well, as you will likely find. But if adding octane to your Facebook ad experience is of interest, we invite you to a more excellent way. A more solid purview of ad approach process-worthy consideration. How best to fine-tune the ad approach process even before running your first ad on Facebook. That is what this website is designed to help you do